WhatsApp Business

WhatsApp for your business, done properly

Your customers already live on WhatsApp. AdaptCRM puts your business on the official WhatsApp Business API, with one number for the whole team, automated messages and a full history on every customer.

Book a demo How it works
  • One business number, unlimited team members
  • Approved templates with buttons and attachments
  • Every chat saved to the customer's profile
Your businessBusiness account
Hi Sam, your appointment is tomorrow at 09:30. Please confirm below.10:00
ConfirmReschedule
Confirm10:04
Thanks Sam, you're confirmed. Here are directions and parking info.10:04
Directions-and-parking.pdf
Why it matters

Personal WhatsApp doesn't scale. Your business needs more.

Most teams start with staff phones or the WhatsApp Business app. It works until the messages pile up, someone leaves, or a customer gets missed.

Personal phones & Business appAdaptCRM on the WhatsApp API
Who can replyOne phone, one person at a timeThe whole team, on one number
Customer historyStays on the phone, leaves with the employeeSaved to the customer's profile
Follow-upsTyped by hand, when someone remembersAutomated reminders and sequences
Busy periodsMessages get missedRouting, ownership and tags
Reaching many peopleCopy and paste, one chat at a timeApproved broadcasts to the right group
VisibilityNo way to see response times or open chatsManagers see everything in one place
How it works

WhatsApp's rules, explained simply

WhatsApp protects its users from spam, so businesses on the API follow a few rules. They're simple once you see them, and we set everything up for you.

You start the conversationWith an approved template, like a reminder or booking confirmation.
The customer repliesThis opens a 24-hour service window.
Chat freelyYour team can reply in their own words. No template needed.
Window closes24 hours after their last message. To start again, use a template.

Templates

Pre-approved messages a business uses to contact a customer first. They can include buttons, images and PDF attachments. We write them with you and submit them to Meta for approval.

The service window

When a customer messages you or replies, you can chat normally for 24 hours. Every reply resets the clock.

Message costs

Meta charges a small fee for template messages a business sends first. Replies inside the service window are free. We'll estimate your costs before you start.

What you can do

Everything your team needs on WhatsApp

Shared team inbox

Everyone answers from one number, and the team can see who has replied.

Interactive messages

Buttons customers tap to confirm, reschedule, rate or ask for help.

Rich templates

Booking confirmations, reminders and welcome packs with images, maps and PDFs.

Broadcasts

Send approved updates to a segment, like everyone checked in today or every client due for a visit.

Routing and tags

Requests are tagged and sent to the right person: maintenance, reception, a ward manager.

Automated journeys

Reminders, surveys and follow-ups triggered by bookings, visits and replies.

In your industry

How our clients use WhatsApp

Healthcare

Patient feedback that people actually answer

Post-discharge surveys on WhatsApp reach response rates of 48–56%, compared with 2–5% for traditional surveys.

Explore healthcare
Salons & clinics

Reminders and rebooking on autopilot

Confirm-or-reschedule reminders and "it's almost time" nudges that bring clients back sooner.

Explore salons & clinics
Lodges & venues

Guests who arrive knowing where to go

Pre-arrival maps, welcome packs and one number for every request during the stay.

Explore lodges & accommodation
Getting started

We set it all up with you

Getting onto the WhatsApp Business API involves a few steps with Meta. We handle them so you don't have to.

  1. Choose your numberUsually a new number dedicated to AdaptCRM. A landline can work too.
  2. Verify your business with MetaWe guide you through Meta's business verification using your company documents.
  3. Write and approve your templatesWe draft your confirmations, reminders and emergency messages with you, then submit them for approval.
  4. Train your team and go liveYour team installs the app and starts answering from the shared inbox.
Questions

WhatsApp questions we hear often

Can we keep using our current WhatsApp number?

In South Africa, a number on the WhatsApp Business API can't also be used in the WhatsApp or WhatsApp Business app at the same time. Most businesses use a new number for AdaptCRM, and we help you set it up.

Can AdaptCRM manage WhatsApp groups?

No. The WhatsApp Business API doesn't support groups. Instead, we use tags, broadcasts and automatic replies to keep groups of customers informed, with every conversation still saved in one place.

How many people can use it?

There's no limit on users. Everyone on your team can install the app and reply from the same number.

Will customers see a staff member's personal number?

No. Customers only ever see your business number and name, whoever on your team replies.

Can we send promotions?

Yes, using approved marketing templates sent to customers who have agreed to hear from you. Meta reviews each template to keep WhatsApp free of spam.

Meet your customers where they already are

Book a demo and we'll show you WhatsApp working for your business: templates, buttons, the shared inbox and the staff app.

Book a demo
  • No scattered personal accounts
  • No lost conversation history
  • No dependence on one staff member